Webinars

In 2014, the SCRA executive committee released funds for an online learning demonstration project. Four webinars were held online between August and November.  These sessions focused on introductory social media skills, social change through social policy, intermediate skills for social media community building, and community collaboration and coalition-building.  The sessions were recorded, but in some cases the audio quality for these videos was quite poor or the recording cuts in to a session in progress.  SCRA will be working to improve this issue for 2015.  Below you can find details about the sessions, download PDF files of the slides from the presentation, and access the video recordings of the webinar sessions.

SCRA Webinar #1: Building Community via Social Media

August 15, 2014

Webinar Details

Are you interested in learning how to build responsive, meaningful relationships among all members of your community via social media?

Our first session covered the basics of social media engagement. Susan Tenby described how to create a community of followers fromthe ground-up, including how to identify evangelists, and how to publish and engage on Twitter, Facebook and Linkedin in just a few minutes each day or week.

Susan and Willie will brought extensive expertise to teach tools that are useful for a variety of levels experience with social media. The presentation provides an in depth look into publishing and listening on Twitter, Facebook, and Linkedin. The techniques introduced to SCRA members are a high-engagement approach to community-building across social media channels that will be excellent training for community psychologists.

Webinar Learning Objectives
1. The basics of Tweeting, Retweeting and Following
2. Engagement on Facebook and Linkedin
3. Effectively use one of these three channels in 15 minutes or less

Presenter: Susan Tenby

Susan Tenby(@suzboophas worked in online community management for 14 years and has been active in social media since 2006.

As the original Online Community Manager TechSoup, Susan was responsible for launching the organization’s active community and social media presence. In her current position as Director of Community and Partnerships for Caravan Studios,she uses her community management skills and social media listening expertise to analyze social networks, build community and generate leads. Susan also assists many small to medium sized organizations with social media and online community-building strategy and implementation, as a private consultant. She is the founder of the largest Online Community Meetup in the Bay Area. Susan is also a frequent public speaker on social media best practices and online community strategy. In her spare time, she runs the social media channels for the iconic all-women rock band, The Go-Go's.

Presenter: Willie Kuo

Willie Kuo is the Assistant Director at the Los Angeles Art Association, where she works in development, marketing and communications. Prior to her current role, she served at EMERGENCY USA as part of an Americorps fellowship through New Sector's Residency in Social Enterprise (RISE), a program that develops future leaders in the social sector. Her capacity building projects at EMERGENCY USA improved the use of technology for outreach, which included database implementation and community building through social media. She has pursued her passion for creating social impact through internships at several social sector organizations, including the Clinton Global Initiative in NY, ThinkImpact in South Africa and AIDS Research Alliance in LA. Because of her interest in how social enterprises can use online community building to further their mission, organization and drive social change, Willie assists with online community and social media as a volunteer at Caravan Studios, a division of TechSoup.

DOWNLOAD: SCRA Webinar #1 Slides - Social Media Skills

SCRA Webinar #2: Social Change through Social Policy

SEptember 19, 2014

Webinar Details

Are you interested in learning more about how community psychologists work to create social change by influencing policy?

In our second online learning session, Lenny Jason, PhD and Ken Maton, PhD illustrated how to bring about social change through social policy, drawing on their respective areas of expertise. The presentation provided an in depth look into principles of social change, an overview of the social policy process, and a description of methods and skills community psychologists employ to influence policy. A number of successful social policy interventions undertaken by community psychologists were highlighted.

Webinar Learning Objectives

1. Principles of Social Change
2. Social Policy Actors, Phases and Contextual Factors
3. Social Policy Influence Methods and Skills

Presenter: Dr. Leonard Jason

Leonard A. Jason (@CenterRes)  received his PhD in clinical psychology from the University of Rochester in 1975. He is currently a Professor of Psychology at DePaul University and the Director of the Center for Community Research. This fall will be Jason’s 40th year as a faculty member at DePaul University. He is a past Director of Clinical Training for the Clinical Psychology Doctoral program, past faculty sponsor of Psi Chi, and was one of the faculty members responsible for the creation of the human services concentration and community concentration within the psychology undergraduate program. He also was one of the faculty members that helped create the doctoral program in Community Psychology. Jason has served on 83 Thesis Committees (of which he chaired 57), and 70 Dissertation Committees (of which he chaired 36).

Jason is a former president of the Division of Community Psychology of the American Psychological Association (APA) and a past editor ofThe Community Psychologist. Jason has served as the Vice President of the International American Association of CFS/ME. He also served as the Chairperson of the Research Subcommittee of the U.S. Chronic Fatigue Syndrome Advisory Committee, which makes recommendations to the Secretary of Health and Human Services. Jason has edited or written 23 books, and he has published over 600 articles and 75 book chapters on chronic fatigue syndrome; Oxford House recovery homes; the prevention of alcohol, tobacco, and other drug abuse; media interventions; and program evaluation. He has served on the editorial boards of ten psychological journals. Jason has served on review committees of the National Institutes of Health, and he has received over $34,000,000 in federal research grants. He has received three media awards from the APA, and is frequently asked to comment on policy issues for numerous media outlets.

Presenter: Dr. Kenneth Maton

Ken Maton is Professor of Psychology and Affiliate Professor, Department of Public Policy, at the University of Maryland, Baltimore County (UMBC). This past year he co-chaired (with Doug Perkins) the SCRA Policy Committee. Ken is currently writing a book, Influencing Social Policy, based on interviews with 80 psychologists actively involved in the policy arena. He recently prepared (with Keith Humphreys, Leonard Jason, and Beth Shinn), “Community psychology in the policy arena”, the policy chapter for the forthcoming Handbook of Community Psychology. In 2004 he co-edited (with Bonnie Leadbeater, Cynthia Schellenbach and Andrea Solarz), Investing in children, youth, families and communities: Strengths-based research and policy. Primary areas of research include minority student achievement, empowering community settings, and the community psychology of religion.

DOWNLOAD: SCRA Webinar #2 Slides - Social Change through Social Policy

SCRA Webinar #3: Building Your Online Community for Social Change

October 24, 2014

Webinar Details

Would you like to learn more about using social media to raise your profile and connect with your community?  Do you wonder if you're talking to the right people?  Or how you can best present yourself in social media channels?

Community psychologists partner with communities and organize for social change.  Increasingly many of our community building efforts incorporate social media to accomplish collaborative aims.  In the third SCRA online learning opportunity, SCRA social media consultants, Susan Tenby and Willie Kuo, will focus on examples and case studies of effective social media use for community-building by nonprofits and communities.

This session will provide opportunities for you to consult with experts about any challenges you have encountered when trying to identify and interact with others via social media.  The presenters will describe using social network analysis tools to find leaders and identify communities online.  Practical skills of using consistent language and effective hashtags to encourage action in line with your message will also be discussed.  And, finally, you will learn more about how to present yourself and what to post when working to promote community events or policy change actions.

Webinar Learning Objectives

1. You will learn how to target the right people and discover communities through follower network.

2. You will learn how to manage your personal and professional "brand."

3. You will learn how to extend the audience of an event via social media backchannel strategies.

NOTE: We are working to get a recording from this session available on this webpage. Thanks for your patience.

Presenter: Susan Tenby

Susan Tenby

Susan Tenby(@suzboop) has worked in online community management for 14 years and has been active in social media since 2006.As the original Online Community Manager TechSoup, Susan was responsible for launching the organization’s active community and social media presence. In her current position as Director of Community and Partnerships for Caravan Studios, she uses her community management skills and social media listening expertise to analyze social networks, build community and generate leads. Susan also assists many small to medium sized organizations with social media and online community-building strategy and implementation, as a private consultant. She is the founder of the largest Online Community Meetup in the Bay Area. Susan is also a frequent public speaker on social media best practices and online community strategy. In her spare time, she runs the social media channels for the iconic all-women rock band, The Go-Go's.


Presenter: Willie Kuo

Willie Kuo
Willie Kuo is the Assistant Director at the Los Angeles Art Association, where she works in development, marketing and communications. Prior to her current role, she served at EMERGENCY USA as part of an Americorps fellowship through New Sector's Residency in Social Enterprise (RISE), a program that develops future leaders in the social sector. Her capacity building projects at EMERGENCY USA improved the use of technology for outreach, which included database implementation and community building through social media. She has pursued her passion for creating social impact through internships at several social sector organizations, including the Clinton Global Initiative in NY, ThinkImpact in South Africa and AIDS Research Alliance in LA. Because of her interest in how social enterprises can use online community building to further their mission, organization and drive social change, Willie assists with online community and social media as a volunteer at Caravan Studios, a division of TechSoup.
DOWNLOAD: SCRA Webinar #3 Slides - Building Online Community for Social Change

SCRA Webinar #4: Consultation on Coalition Building & Collaborative Solutions: A Practitioner’s View

November 21, 2014

Webinar Details

This SCRA online learning opportunity presented an overview of a consultation practice in the area of coalition building, collaborative solutions and community development.  Using specific examples, Dr. Tom Wolff described how clients request help and what they want. Webinar #4 was organized as a sample training led by Dr. Wolff, including exercises that are similar to trainings he provides to community coalitions.


Webinar Learning Objectives

1. Participants will understand core issues in developing a consulting practice focused on coalition building.
2. Participants will understand the six principles of collaborative solutions.
3. Participants will explore tools to help coalitions engage the community in their work.

Presenter: Dr. Tom Wolff

Tom Wolff, Ph.D., is a community psychologist committed to issues of social justice and building healthy communities through collaborative solutions. A nationally recognized consultant on coalition building and community development, he has a lifetime of experience training and consulting with individuals, organizations, and communities across North America and around the globe.

Tom has published numerous resources to help communities solve their own problems. His most recent book is The Power of Collaborative Solutions – Six principles and effective tools for building health communities published by Jossey Bass-John Wiley in early 2010.His earlier writings on coalition building include From the Ground Up: A Workbook on Coalition Building and Community Development (with Gillian Kaye, 1997) and The Spirit of the Coalition (with Bill Berkowitz, 2000; American Public Health Association).

He presently runs Tom Wolff & Associates- www.tomwolff.com. in Amherst, Massachusetts. Consulting clients include federal, state, and local government agencies; foundations; hospitals; nonprofit organizations; professional associations; and grassroots groups.

In 2014 Tom was awarded the American Psychological Associations’ Award for Distinguished Professional Contributions to Independent Practice.

DOWNLOAD: SCRA Webinar #4 Slides - Consultation on Coalition Building & Collaborative Solutions